About me
I'm Facu Bottazzi, a brand and identity designer working from a private studio in Buenos Aires, mostly with clients in the US and Europe.
I've worked across branding, custom lettering, and type design. Selected work includes type and title design for a Netflix original series, where I designed the main title and a custom typeface used across the show's credits and key art.
I bring both hands-on craft and creative direction to every project, with a structured process from concept to final system.
Process
MY APPROACH
Every project gets my full attention from the first brief to the final file delivery.
01
Understand First
Before anything visual, I dig into the case: the brand, its context, what it actually needs to say. The right direction comes from understanding the problem, not from rushing to a visual test.
02
A mark on its own doesn't hold a brand together. I build the full system, how type, color, and every element relate, so the identity stays coherent everywhere it lives.
03
Good identity isn't an accident. When a project pulls in the wrong direction, I take the aesthetic calls that steer it back, so every piece serves the same idea.
Experience
