Mereto is a premium leather goods brand built on craftsmanship and timeless elegance. The challenge was an identity that reflected its refined, artisanal values while positioning it in a competitive luxury market. I built a brand system flexible enough to communicate both the tactile quality of the products and the lifestyle values around them, designed to translate consistently across digital, print, and packaging. The identity also lays the groundwork for future expansion into branded experiences and limited collections.