Netflix Mexico brought me in to develop the visual identity for the original series "Los Reyes de Oriente," working directly with the director. Rooted in graffiti and street tagging culture, I designed the custom main-title lettering and bespoke scene-transition supers, then built a custom typeface as a production tool, letting the team generate on-brand promotional assets at volume without hand-crafting each one. The system balanced raw street authenticity with the consistency a Netflix production demands.