FableCraft is a fantasy-inspired plush collectible brand built around storytelling, imagination, and magical worlds.

My role as Art Director & Brand Designer involved developing the brand’s visual identity, from the initial creative direction to the design of its custom wordmark, crest system, and ornamental compositions.

I collaborated with Jonathan Ortiz (JOINS), who brought the final level of polish to the project through detailed refinements and premium 3D gold treatments applied to the wordmark, symbol, and brand compositions.

Together, we developed a distinctive visual identity that captures the magical, imaginative, and collectible nature of the FableCraft universe.