The Salsa Cooperative is a Miami dance academy for Afro-Cuban rhythms, working as both a training hub and a cultural space. The brand had two jobs: attract new students and build real community. I designed an identity and visual system built to stay clear and engaging across every channel, especially social media, and to work as a foundation for belonging — extending into lifestyle products and merch that let members carry the brand's values. Built to grow into merch and programming.